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Publicis Modem and Dialog CEO Martin Reidy is leaving the agency to take a top position at Meredith.
Reidy (pictured) is joining Meredith as president of its integrated marketing unit, which handles direct and digital programs for clients. The division has 400 employees and works with clients like Kraft, Pepsi and Honda. Reidy will also be vp of interactive strategy for Meredith’s national media group.
“There is never a good time to leave,” Reidy said, noting that Publicis Modem is coming off two strong years.
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