Rentrak, an entertainment and media research firm, announced the following appointments aimed at creating new research services.
Bruce Goerlich was named to the newly created position of chief research officer, while Michael Vinson was named to the newly created position of vp of statistical sciences and analytics.
Goerlich was most recently president of strategic resources for ZenithOptimedia, N.A. Vinson comes to Rentrak from Starcom MediaVest Group where he served as senior vp and managing director of digital insights and analytics.
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