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Havas Digital and New York-based digital ad platform Traffiq have formed a strategic alliance that names Traffiq a “main platform of choice” for the Boston-based shop, a unit of Havas in Paris.
Under the agreement, Havas Digital planners and buyers in the shop’s offices in Boston, New York and Chicago will use Traffiq’s ad platform to plan and execute ad transactions for many (but not all) of their clients’ digital campaigns.
For Traffiq, it’s the first agreement of its kind with an agency holding company, said Mark Kahn, founder and CEO of the two-and-a-half-year-old company, although talks about similar agreements are ongoing with Interpublic Group, Publicis, WPP, Omnicom and Aegis, he said.
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