At Wendy’s, the Baconator will no longer only refer to its signature hamburger: Starting today, the moniker will also apply to a new breakfast sandwich.
The fast-food chain, famous for the aforementioned bacon cheeseburgers, is counting on the introduction of breakfast nationwide to increase system-wide sales by 6% to 8% this year, or $650 million to $870 million.
It’s a huge undertaking by the burger chain that has been two years in the making, CMO Carl Loredo told Adweek.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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