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Web site creation service Wetpaint has launched a measurement system that tracks fan interest in popular TV shows.
Billed as the first measurement tool of its kind, TV Fandex tracks the level of “fan engagement” of popular programs on Facebook, Twitter, Google and Wetpaint’s own network of 1.5 million user-created fan sites.
“It’s clear there is a fundamental decentralization under way in how consumers experience TV programming, but the measurement tools have remained substantially the same,” Wetpaint CEO Ben Elowitz said.
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