The Television Bureau of Advertising’s e-business platform received its first electronic orders from Starcom MediaVest Group, the biggest agency yet to go online with ePort. SMG is connecting to ePort through its media buying system, MediaBank, which has incorporated ePort’s open standards into its system.
So far, more than 30,000 orders have been sent by 110 agencies and advertisers via ePort to 930 TV stations and all of the national rep firms over the past year.
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