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Cessna Aircraft Company has awarded Danbury, Conn.-based regional shop Mediassociates its media planning and buying account after a review, the client has confirmed.
The incumbent was Kansas City-based Sullivan Higdon & Sink. It could not be immediately determined if the shop defended; other contenders were not disclosed.
According to Nielsen, Cessna spent $3 million on measured media in the U.S. in 2008.
Mediassociates will research, plan, implement, measure and optimize advertising schedules across all media channels in the U.S.,
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