Amtrak has launched a TV and out-of-home campaign for its Acela Express that emphasizes customer convenience and comfort.
In addition to 30-second TV spots and print, the effort relies on taxicab advertising, a mobile game and online iterations.
Developed by Arnold’s McLean, Va., office, the campaign targets business travelers by playing up the legroom, electronic outlets, food choices and convenient city-center-to-city-center service offered by the train.
“With all the travel hassles, heightened security and dwindling in-flight services, passengers are losing some of the basic rights such as room to stretch or to take your shoes off,” said Woody Kay, agency managing partner and chief creative officer.
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