While bankruptcies and store closures have become all too common for brick-and-mortar retailers, one physical marketplace is flipping this narrative: airports.
With airports across the country renovating to address both infrastructural needs and the rising number of travelers, the stage is set for terminals to become a high-growth area for retailers.
Bain & Company estimates that, in 2019, global sales of personal luxury goods in airports grew by 11%, from $17.5 billion to $19.4 billion. Only online (+22%) and monobrand outlets (+12%)—retailers that sell just one brand—experienced more growth.
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