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With the NFL playoffs arriving right on the heels of the holiday season—which is essentially upon us—Frito-Lay has partnered with major football legends to get America “Ready for Crunchtime.”
“Football season and the Super Bowl are among the most important selling moments of the year for Frito-Lay and PepsiCo,” said Marissa Solis, svp of core brands, partnerships and media for Frito-Lay North America. The campaign is meant to highlight the “ubiquity” of these chip brands in a “fun and lighthearted way,” she said.
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