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Dailey and Associates won TV creative and Internet chores for infomercial developer Product Partners.
Product Partners’ paid-media outlay for its infomercials exceeds $100 million annually, per Bruce Miller, the IPG agency’s CEO. (According to Nielsen Monitor-Plus, Product Partners spent $200,000 in 2007 and $1.6 million through September of this year. Nielsen does not gauge infomercial spending.)
Dailey landed the business, which had been handled in-house, after a review. Other contenders were not disclosed. Bill Townsend, a Product Partners vp, could not be reached for comment.
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