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Kids who go online to learn about a product have often been prompted to do so by advertising they encountered elsewhere.
A report released this week by Mediamark Research & Intelligence says 46 percent of the 6- to 11-year-olds it polled for its 2008 American Kids Study have “visited a Web site that they saw or heard about in a commercial or advertisement.”
Analyzing survey data collected in April through August, the report says the population of kids who’ve followed this path is about evenly split between boys and girls.
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