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CBS has awarded its media planning and buying chores across all traditional and digital platforms to Omnicom Group’s OMD without a review.
The assignment includes the CBS and Showtime networks. Spending on the account in 2007 was $135 million, per media tracking service Recma.
Interpublic Group’s Initiative has handled the work, which it won in March 2006 after a review. At that time, Alan Cohen, now CEO of OMD USA, was with Initiative and led the winning pitch.
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