Microsoft Mines Gold With 'Guild'
Microsoft will be filled to the gills with The Guild.
The tech giant has an exclusive lock on the long-awaited second season of the cult favorite Internet series, which will be the first to be distributed worldwide simultaneously across Microsoft’s triple platform of Xbox 360’s Live Marketplace, MSN and Zune.
Sprint has signed on to sponsor the 12-episode run, making it the first marketer to test Microsoft’s new strategy to draw ad dollars with the combined reach of a gaming console, Internet portal and portable media player.
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