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Zoom Media & Marketing, having completed the first phase of its digital rollout in its out-of-home nightlife network, expects to hit 1,000 venues by Spring 2009, the company announced Tuesday (Aug. 5). The digital network in bars and restaurants is currently in 500 venues across the top 10 markets, including New York, Chicago and Los Angeles.
The digital LCD panels are networked by a broadband Internet connection to offer advertisers flexible, targeted advertising by venue and day part.
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