Online Ads to Take Hit Based on Economic Crisis?

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The Internet analyst community is starting to see signs that online advertising will soon take a hit as a result of the ongoing economic meltdown.
 
Though the latest spending data issued by the Interactive Advertising Bureau and PricewaterhouseCoopers earlier this week indicated a solid growth rate of 15.2 percent for online advertising through the first half of 2008, some observers see signs of weakness. eMarketer analyst David Hallerman issued a report on Oct. 9 pointing out that classified ad spending was down by more than 5 percent during that period.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in