Study: TV Still the Viewing Workhorse
Watching online streams isn’t going to replace the living room TV set anytime soon: According to a study released Monday, 94% of adults who subscribe to a cable or satellite service prefer to watch programming on their traditional sets rather than online.
The study, from the Nielsen Co. and the Cable & Telecommunications Association for Marketing, also found that about one-third of those surveyed have watched at least one program online.
Among those who sought out video content online, 87% watched television programs directly from a TV network Web site.
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