'Love Guru' Gets Mobile Game

Cellphone entertainment company Player X has extended its relationship with Paramount Digital Entertainment, teaming up to create a mobile game based on Mike Myers film The Love Guru.

The game, developed by Tag Games, comprises six mini-games in which players try to achieve enlightenment by passing mental challenges.

“The Love Guru mobile game is a great complement to the upcoming theatrical debut of the film,” said Sandi Isaacs, svp mof obile and interactive, Paramount Digital Entertainment. “We are excited to reunite with Player X to develop a game that will entertain audiences of all ages.”

Player X inked a worldwide co-production and co-development deal with Paramount Pictures Digital Entertainment Group to develop, produce and format retrosodes on the back of the feature film trio Saturday Night Fever, Zoolander and Top Gun.