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Pharma giant GlaxoSmithKline has selected Omnicom’s PHD to handle its $700 million U.S. media assignment after a review, the client has confirmed.
PHD, considered an underdog in the review, knocked off the incumbent—WPP’s MediaCom—and two other contenders, including Publicis Groupe’s Starcom and Havas’ MPG.
For MediaCom, it’s a stunning loss (one of its biggest clients) and the latest in a series of setbacks including the recent losses of its $130 million Diageo account as well as its planning assignment for Olive Garden, a unit of restaurant holding company Darden.
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