Five agencies are preparing for final presentations in a review of creative duties on Major League Baseball’s advertising account, sources said.
The complete list of finalists could not be identified. The incumbent, Interpublic Group’s McCann Erickson in New York, is not defending.
The New York-based client confirmed the search but declined to name the participants. MLB hopes to complete the process next month, a league representative said.
MLB’s major media spending totaled nearly $20 million last year and $5 million in the first half of 2010, according to Nielsen.
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