Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Those often-deafening car commercials may be falling on deaf ears when they emphasize cheap interest rates and other such incentives, to judge by the findings of a new Kelley Blue Book survey of consumers who are in the market for a vehicle.
More than one-third of respondents plan to pay the whole cost of the purchase in cash. That goes for 42 percent of those who plan to buy a used vehicle and 20 percent of those shopping for a new model.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in