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Alberto Culver has awarded U.S. media chores to WPP’s Maxus after a review, according to sources. Aegis Group’s Carat has handled the assignment.
The company spends close to $100 million on domestic measured media annually. The scope of work for the U.S. assignment includes traditional and digital media planning and buying, per sources.
Alberto Culver conducted a global pitch, although the bulk of the spending is in the U.S. Alberto Culver’s worldwide media outlay is estimated between $125-150 million.
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