Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Apple still delivers the majority of mobile ad impressions in the smartphone world, but Android-powered mobile devices are growing exponentially in prominence, as more U.S. consumers snatch up iPhone alternatives like the Motorola Droid.
That’s according to data culled from the latest Mobile Mix report issued by Millennial Media, which found that Apple devices accounted for 56 percent of the impressions served across the company’s mobile ad network in June. In addition, the number of ads served to Apple devices increased by 36 percent month over month, per the report.
Similarly,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in