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Google users looking for the latest news on the estimated 2.5 gallons of oil a day gushing into the Gulf of Mexico will find, at the top of their search results, an ad from BP linking users to a microsite. The site explains BP’s efforts to clean up the oil spill caused by an explosion on a drilling rig May 19. Those same users watching a video on YouTube will find a similar ad. Ditto for Facebook.
The company is taking an aggressive approach to getting its message online.
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