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High-end British fashion brand Burberry has awarded Interpublic Group’s Universal McCann its media planning and buying assignment for the U.S. and several other markets after a review, Burberry has confirmed.
The other finalist in the review was WPP Group’s Mindshare.
In the U.S., the brand spent $15 million last year, down from $17 million in 2008, per Nielsen.
The other markets in the review included the U.K., France and the Asia-Pacific region. Spending for those markets was not immediately available.
Burberry
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