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The U.S. carbonated soft-drink market slipped 2.1 percent to a total of approximately 9.4 billion cases in 2009. This is the industry’s fifth consecutive year of decline, according to a new report by Beverage Digest.
With the growing popularity of alternatives like bottled water, the carbonated soft-drink market has dropped from a 3 percent growth rate in the 1990s to varying rates of decline, the trade publication said.
The industry’s two big carbonated brands continued to lose ground, with Coca-Cola down 4 percent and Pepsi dropping 5.5
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