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Omnicom Group’s BBDO has added creative chores for online travel service Orbitz following a review, the company has confirmed.
“In BBDO, Orbitz has chosen a partner that is an award-winning agency across all forms of marketing communications,” Orbitz said in a statement. “The creative team will be led by chief creative officer David Lubars and executive creative director Ronald Ng.”
BBDO declined comment, referring queries to Orbitz.
The online travel service spent $40 million in major measured media last year, sans digital, down from about $60 million in ’08, per Nielsen.
Orbitz
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