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Omniture is adding Facebook advertising data to its marketing software, a move that could pave the way for more ad dollars to flow to the social network.
Omniture and Facebook have worked to link the social net’s ad platform with Omniture’s marketing dashboard. This will allow advertisers using Omniture SearchCenter Plus to compare their Facebook campaigns with those running on Google, Yahoo and Microsoft. The software lets marketers automate their Facebook ad buys based on their performance.
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