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When Iams added prebiotics to its ProActive Health dog and cat food last summer, the Procter & Gamble pet food unit had its work cut out in explaining the benefits of the fructooligosaccharide fiber source that supports immunity health.
“Education was the barrier. Most people confuse pre- and pro- biotics. With probiotics, most people thought we added yogurt to our pet food,” said P&G Petcare rep Kris Parlett. “But when we talked to people, we found that digestion and immune system health are in the top echelon of their pet concerns.
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