Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Odwalla will be the first brand to have a presence in all 50 state parks, thanks to a new initiative from the National Association of State Park Directors.
That organization voted in December to allow for the creation of such national deals. The decision came after state budgets had been hammered by the recession, but also was the result of the September appointment of Joe Elton as NASPD president. Phllip McKnelly, NASPD executive director, said Elton, who serves a two-year term, had two primary goals for the organization: To become more active in Washington and to market and brand the state parks collectively.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in