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Taking a page from Subway and FreeCreditReport.com, which feature catchy original music in their ads, auto parts brand Napa is rolling out a tuneful new campaign.
The ads, the first from new agency Kaplan Thaler Group, feature Martin Truex Jr. of Nascar and Ron Capps of NHRA lip syncing a rocking country song that features the chorus, “Napa Know How,” which happens to also be the tagline.
The song was written and performed by Wendell Mobley, a Nashville tunesmith who has written hits for Rascal Flatts and Kenny Chesney, among others.
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