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Martha Stewart Living Omnimedia has had a strong year in developing cross-platform initiatives for marketers, and claiming nearly double-digit sales growth. One of the company’s newest efforts is with Yahoo, creating a program that extends across the Web, TV, print and radio. It marks the first time MSLO has created customized online video segments, which will appear on Marthastewart.com.
The eight Web segments, the first of which broke over the weekend, appear as rich media banners on the site.
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