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Kodak, this week, will hit the airwaves with its first new brand campaign since 2005. Beginning Oct. 31, the imaging giant will tell consumers “It’s Time to Smile” through a series of TV and Web ads. The campaign aims to focus on the moments and relationships that define people’s lives.
The effort is a direct result of the “Future of Reconnectivity” report commissioned by the Eastman Kodak Company. The study looked at the role digital imaging played across five countries.
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