Men More Likely to 'Go Digital'

Independent media agency TargetCast:tcm has released a consumer trend report that reveals differences in how men and women engage with traditional media. The study also points to generational differences in the ways digital media is perceived and consumed.
 
The study, based on a survey last month of 895 adults age 18-64, found that men are generally more willing than women to adapt their habits to incorporate digital and online platforms as replacements for traditional media. For example, it’s more common for men to say that the Internet has replaced their need to read printed newspapers and magazines.