Paramount Pictures and Iconic Brands this week announced their upcoming launch of The Godfather Italian Organic Vodka.
Branded after the classic film The Godfather, the imported Italian vodka will begin rolling out in April 2010. “The celebrity niche in the drink sector these days is somewhat in vogue and lots of people are trying to do it,” said Richard DeCicco, CEO of Iconic Brands. “I think Paramount is realizing what a powerful brand ‘The Godfather’ is.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in