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U.S. Internet ad spending dipped by 5.3 percent through the first half of the year to $10.9 billion, according to the latest joint spending report by the Interactive Advertising Bureau and PricewaterhouseCoopers. Similarly, during the second quarter, spending slid by 5.4 percent to $5.4 billion.
Following a record fourth quarter in 2008 and several years of unabated double-digital growth, the online ad industry is clearly feeling the impact of the Great Recession of 2009. But during a press conference on Monday, officials took great pains to put the Web’s spending declines in context.
Sherrill
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