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Fashion retailer Claire’s has found a new way to accessorize its holiday marketing efforts by adding in-game advertising to the mix. The costume jewelry and accessories retailer will appear in Electronic Arts’ upcoming Charm Girls Club My Fashion Mall videogame.
The title is one of four Charm Girls Club games to launch next month. This new EA franchise, which centers on collecting charms, targets girls 8-12.
My Fashion Mall, available for Nintendo DS, allows players to manage their own mall, taking it “from drab to fab.”
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