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Anheuser-Busch has opted not to conduct a heavy rollout for the “the lightest beer in the world.” The new beer brand, Select 55, has instead debuted in 15 test markets across the country. The “smooth, golden lager” targets active consumers looking for new lower-calorie options, per the company.
The move comes on the heels of competitor Miller Genuine Draft’s successful launch of MGD 64. The brand, which replaced MGD Light in the middle of last year, currently claims to be “As light as it gets.”
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