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TheWB.com has signed on Johnson & Johnson’s Clean & Clear as the sponsor of its new teen drama The Lake in what sources say is a six-figure deal.
The Lake is the product of the production firm Generate, which specializes in reaching the Millennial market. Generate was founded by CEO Jordan Levin, the one-time head of the now defunct WB network. The recently launched site is essentially a Web reincarnation of the old network.
The Lake features four young adults spending a summer at the fictional resort spot Lake Eleanor.
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