Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
New Yorkers were treated to a beach getaway in the middle of Times Square today, courtesy of Nintendo.
To promote its new Wii Sports Resort video game, Nintendo turned the Military Island area of Times Square into a gamers’ paradise, which included a sandy beach, swimming pool and rows of game consoles. The beach served as a real-world stand-in for Wuhu Island, where Wii Sports Resort is set.
Visitors to the Nintendo beach, which sat just a few yards from the huge Wii Sports Resort billboard on the side of the Toys “R” Us building, were able to test out the game days before it hits stores on July 26.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in