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Marketers trying to keep pace with Twitter and Facebook may want to check out another emerging social media platform: Tumblr.
At first blush, Tumblr, described as a “blogging platform,” which aggregates online content on a particular theme (like, say, skateboarding), doesn’t seem to have an obvious marketing application. But IBM, EMI and Universal Music have all discovered that creating a tumbleblog (a term that preceded the two-year-old Tumblr’s existence) is a good way to help control the message online, reward fans and, in IBM’s case, position oneself as a thought leader on a given topic.
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