Convenience, Health Drive Food Sales

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Feeling hard-pressed to squeeze regular meals into your busy schedule? Well, it turns out that you’re not the only one reaching for on-the-go solutions, according to recent research.

The NPD Group’s A Look into the Future of Eating study, released on July 7, found that overall consumer preference for convenient food options will continue to grow in popularity over the next decade. Findings were based on results from NPD’s National Eating Trends, which collects data annually from about 5,000 individuals, and tracks subject consumption for 14 consecutive days.

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