Big Condé Buy From P&G

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In a hellish advertising year for Condé Nast, the publishing company is about to get a shot in the arm from Procter & Gamble.

The consumer packaged-goods giant is executing a buy that will involve multiple titles and related Web sites in September, a critical month for fashion and beauty books in newsstand and advertising sales.

A spokeswoman for the Condé Nast Media Group, the company’s corporate sales unit, said she couldn’t discuss dealings with an advertiser.

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