LG Ready for Its Close-up

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LG has racked up U.S. market share for its mobile phones by putting its ego aside and letting carriers like Verizon and AT&T get the glory, but a new high-profile push aims to inject some star power into the brand.

LG, working with Young & Rubicam, is launching its largest-yet campaign in the U.S. and linking with Justin Timberlake, Heidi Klum and Hayden Panettiere as well Paramount’s Transformers: Revenge of the Fallen in an attempt to raise its profile.

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