Carlson Restaurants’ TGI Friday’s has reached out to six to eight agencies in a review of creative and media duties on its brand, sources said.
Client executives will meet with the shops — which could not immediately be identified — before cutting to three finalists in early April, according to sources. The process is expected to be completed in late May or early June.
The incumbent, Interpublic Group’s Deutsch/LA in Marina del Rey, Calif., is not defending.
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