Shampoo Brand Finesses Its Look

The idea: Oh, the ’80s. For Finesse, it was a decade of big hair and equally big sales for then-parent company Unilever. But the bargain brand’s taken a bit of a beating since its heyday, and 2008 was time to contemporize with a redesign that could double as a way to slash costly printing bills.  “With the recession, we’re going to see some people jump from their $20 shampoo to the $3 brand they remember and love to smell,” said John Nunziato, creative director for design agency Little Big Brands, which is based in Nyack, N.Y.