On the heels of Michael Phelps’ now famous bong hit photo, Kellogg has decided not to renew its contract with the Olympian after a six-month stint.
The company confirmed the decision via e-mail this evening: “Michael’s most recent behavior is not consistent with the image of Kellogg. His contract expires at the end of February and we have made a decision not to extend his contract,” Kellogg rep Susanne Norwitz wrote.
Phelps appeared on special-edition boxes of Kellogg’s Frosted Flakes, Corn Flakes and Rice Krispies Treats Marshmallow Squares following his winning streak at the Beijing Olympics last year.
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