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With drab workspaces and corporate downsizing taking their toll on white-collar America, OfficeMax is taking the stance that cubicle life doesn’t have to be depressing.
Its new campaign, “Life is beautiful. Work can be too,” uses in-cinema ads to reach design-oriented female shoppers. The ad is running on 17,000 theater screens nationwide throughout the month.
In the spot, created by The Escape Pod, a scarlet-clad woman struts into a gray office space, which subsequently bursts into colorful bloom to the strains of Ivy’s dreamlike song “Edge of the Ocean.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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