Toyota Pitches Venza as Two Cars in One

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In the midst of the worst climate for new car launches in decades, Toyota is introducing Venza, a crossover that is being pitched as a model that could take the place of two cars.

A TV spot, which broke Dec. 21, consists of a seamless tracking shot showing Venzas tooling around town as some ambient electronic music plays. A voiceover concludes that Venza is “A car that keeps pace with you. Because you’re more than one thing and so is Venza.”

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