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Holidays seem to start earlier every year and Halloween is no exception. Marketers are already trotting out the jack-o-lanterns and spooky skeletons nearly three months before Halloween.
Kohl’s, Mars, Lillian Vernon and Ballard Designs are among the companies looking for an early boost from this profitable holiday. Halloween generated an estimated $5.07 billion in sales last year, per the National Retail Federation, Washington.
Home furnishings and accessories retailer Ballard, for one, decided to start early based on last year’s trends.
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